Unearthing the 4/20 Legacy & Latina Entrepreneurs Flourishing in Cannabis
Every year on April 20th, or 4/20, marijuana enthusiasts come together to celebrate cannabis culture. As the movement for cannabis legalization continues to gain momentum, it's essential to look back on the history of 4/20 and recognize the Latina-owned businesses thriving in the cannabis industry. In this blog, we will explore the roots of 4/20, its significance, and highlight some notable Latina-owned businesses in the cannabis space.
The History of 4/20: The origins of 4/20 can be traced back to the early 1970s in San Rafael, California. A group of high school students, known as the "Waldos," would meet after school at 4:20 PM to search for a rumored hidden marijuana crop. Although they never found the crop, the term "4/20" became their code for smoking marijuana. The phrase eventually spread beyond the group and became synonymous with cannabis culture.
Throughout the years, 4/20 has evolved into a day of celebration, activism, and advocacy for marijuana legalization. Events and gatherings worldwide are held to raise awareness about the benefits of cannabis and the need for legal reform.
Latina-Owned Businesses Embracing 4/20: As the cannabis industry continues to grow, Latina entrepreneurs have made their mark in various sectors, from dispensaries to lifestyle brands. Let's take a look at some successful Latina-owned businesses in the cannabis space:
GálatiGanja (Santiago, Chile) Founded by Mariela Gálvez, GálatiGanja is a boutique cannabis store that offers a wide range of products, from medicinal cannabis to accessories. Gálvez's store aims to create a welcoming environment for women and older adults, promoting a more inclusive cannabis culture.
High Mi Madre (Los Angeles, California) High Mi Madre, owned by Gigi Cueva, is a lifestyle brand offering luxury cannabis-infused products, including chocolates, body oils, and candles. The brand is dedicated to incorporating Latinx culture and history into its product design and marketing, celebrating the diverse roots of the cannabis community.
La Flora Organica (San Francisco, California) Elena Ruiz, a certified herbalist, founded La Flora Organica to provide natural, organic cannabis remedies to her clients. The company offers a range of products, including tinctures, topicals, and edibles, focusing on plant-based healing and wellness.
The history of 4/20 is deeply rooted in the advocacy for marijuana legalization and the celebration of cannabis culture. As the industry continues to grow, Latina-owned businesses are making a significant impact and contributing to the diversification of the cannabis space. By supporting these businesses, we celebrate not only the history of 4/20 but also the entrepreneurial spirit and cultural richness that Latina entrepreneurs bring to the table.
